This is an e-Book. Purchased copies will automatically be sent via email and will be available for digital download Winter 2026.
 
Big Scarr and I wrote his name among the stars. And in my e-book, “The Blueprint: Artist Edition” I’m showing you how to do it, too.
 
In this e-book, I pull back the curtain on the music industry and let you see how I scaled an artist from ground zero to breakout star in 1 year.
 
What’s Waiting for You Inside ‘The Blueprint: Artist Edition’?
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● Mindset and Habits: How to handle rejection, criticism and setbacks and stay motivated and focused on your goals.
 
● Decoding the Music Industry: Learn the ropes and the lingo of the music industry, what to look for in a deal, the tactics labels use, and how to protect yourself.
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● Artist Management: The best ways to find a good manager, the responsibilities of a manager and how best to build your team.
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● Building a Personal Brand as an Artist: Learn how to develop your unique image and style, master marketing tactics to leverage social media and build a strong fan base and network.
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● Understanding Money and the Legal Stuff: Discover different ways to generate income through things like merchandise, licensing, sponsorships, endorsements, etc. and get a rundown on all the legal stuff you need to protect your art and your check.
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Plus, I’ll share insight from my personal story and experiences in the music industry as a creative director, photographer, videographer and manager. I’m giving you all the game I picked up along the way and wish I knew from the jump.
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This is your ultimate guide to the music industry – the secrets nobody tells you and your way in.
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Since Big Scarr would've turned 26 this year, preorder your copy of “The Blueprint” today for only $20.26 (limited time only). Gain access to the insider secrets and behind-the-scenes insight you need to chart your own path in the music industry.